British Airways wants inspiration and your copyright!

Thursday, 05 March 2015 22:16


British Airways significantly improved the terms and conditions
of their "Inspire Us" contest.

Please see our revised report for details.

Many thanks to those who reached out to British Airways on behalf of Artists' Bill of Rights.

The information below is out-of-date and no longer applicable!

"Inspire us!", pleads a current British Airways competition.

BA Inpsire"We want to inspire everyone to go on holiday and come back with a different take on their trip and we need your help."

Help us to ALL your rights, too!

And by entering the competition you will certainly be giving BA plenty of help.

"By entering the competition you assign to BA the complete copyright and all other rights in or to any photograph or the content contained within any entry, which shall be for the full period of copyright."

Get it? By entering you give away all your rights, forever. You can never again legally use or be associated with what you've uploaded to them. You will be violating copyright if you post your entry to Facebook, Twitter, or Flickr under your name. You can't legally send them out for prints. Once you enter, you're done with that photo forever.

No, we mean ALL your rights.

Just to be sure you're not holding back, BA wants you to know:

"In addition, upon request you will provide BA a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such photograph or make use of the content contained within any entry in whole or in part, on a worldwide basis, and to incorporate it into other materials, in any form, media or technology now known or later developed, including for promotional or marketing purposes."

And to make absolutely, 100% certain you've given your all…

"If requested, the entrant will sign any documentation that may be required for BA or its designees to make use of the non-exclusive rights the entrant is granting, to use the entry or the content contained therein."

 traffic light stopSee our report on British Airways' "Inspire Us" competition and discover how to contact them with your concerns. There is clearly a disconnect in their understanding of copyright. founded the Artists' Bill of Rights in 2007

Pro-Imaging is a worldwide support group for professional photographers
who are pro-active in defending photographers rights.