Apple's Shot on iPhone Challenge

About This Organisation


Shot on iPhone Challenge

About this Report

traffic-light-stopCompetitions seeking submissions of creative works from the public, works such as photos, videos, poems, music, etc., are reviewed by the Artists' Bill of Rights campaign. The reviews will help you decide if you should participate.

When you create a work (e.g., a photo) the law automatically makes you the sole beneficiary of certain rights over that work. These rights are called intellectual property rights.

Rights have a value and you are free to decide what that value is. You have the right to refuse permission or to set a fee for a specific use for any work you create. More information about intellectual property rights and their value to you can be read in our Guide to Rights & Licensing.

How this Organisation's Competitions or Appeals are Listed

 closing date 07 February 2019

Shot on iPhone Challenge


Please see our News item for a detailed description of how the Official Rules (pdf) and the Jan. 22, 2019 press release will affect your rights.


The following is our take on what we can understand of the "Shot on iPhone Challenge" terms.

  1. The wording of the terms and conditions are unclear and confusing. Never submit works to a competition or appeal without knowing how the terms and conditions will affect your rights.

  2. The terms and conditions claim exclusive use of your work if you are a "winner". Although you will still be the copyright holder, you will not be able to use your work again without permission. Competitions or appeals should only require non-exclusive use of your work unless you are permitted to negotiate a proper usage fee.

  3. The terms and conditions are not clear that your moral rights will be respected by media outlets or third parties. This means you will not be able to object to how your work is used by third parties, such as it being altered in a manner you may find derogatory or for which you are not credited.

  4. Entries should only be used to promote the competition or appeal, not to promote a product. In this case, it is a fine line you will need to determine for yourself. If you are posting to any social media with the expectation of winning a prize, you should disclose that as your intention.

For further guidance please read the Bill of Rights for Artists, particularly our Bill of Rights Principles.


Make your thoughts known on any of Apple's media channels Twitter, Facebook, WeChat, Instagram, etc. or via your favorite photo site.

The Artists' Bill of Rights campaign depends on your active support, your help will make a difference.

About the Artists' Bill of Rights

The Artists' Bill of Rights principles for Creative Competitions

Competitions which meet all the standards set out in the Bill of Rights For Artists do not do any of the following -

  • claim copyright
  • claim exclusive use
  • seek waiving of moral rights
  • fail to give a credit for all free usage
  • add, alter, or remove metadata from submissions
  • seek usage rights other than for promoting the contest and no other purpose. Note that a book, posters, cards, or a calendar are seen as legitimate ways of promoting the contest and defraying costs
  • seek free usage rights in excess of 3 years
  • use the submissions commercially without the entrant's agreement, and such commercial usage is to be subject to a freely negotiated license independently of the competition.
  • make it a condition of winning that an entrant must sign a commercial usage agreement
  • fail to publish all documents on the competition website that an entrant may have to sign
  • fail to name the judges for this or last year's competition
  • fail to explicitly state all the organisations who will acquire rights to the submissions
  • set a closing date more than 18 months after the contest launch date
  • fail to make clear statements of rights claimed and how submissions are used.

We have written an Organisers Guide to the Bill of Rights to help organisers draft terms and conditions that respect the rights of entrants and at the same time provide legal protection for the organiser.

Bill of Rights Supporters Group


The above text may be reproduced providing a link is given to the Bill of Rights For Artists.

Any text reproduced in italics in this report has been extracted from a competition or appeal website for the purposes of review.

Organisations who would like to be promoted as a Bill of Rights Supporter and have their competitions promoted on the Rights On List can use this contact form. We look forward to hearing from you. founded the Artists' Bill of Rights in 2007

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